Sunny AroraCo-Founder & Director Marketing

pangea
Area of expertise
  • Marketing Campaigns
  • Promotions Management
  • Strategy, Design, and Delivery
  • Brand and Content

Sunny Arora plays a vital role in bringing disruptive ideas and content solutions to the table that befits the needs of our clients. He has an experience of over a decade and half in the media and entertainment industry. To mention his background of successful associations with tourism boards, he has worked and curated successful celebrity content campaigns with multiple tourism boards like; Taiwan Tourism Bureau, Tourism Authority of Thailand, Jordan Tourism Board, Bahrain Tourism and Exhibitions Authority, Tourism Malaysia, Turkey Tourism Board to name a few.

In the past, he has successfully curated media Intellectual Properties as mentioned below; which managed to generate high business values and great audience:
Box Cricket League – For the first time ever; 200+ celebrities participated in this indoor and uni-sex cricket league. India’s leading sports entertainment reality format, BCL is televised on Viacom Network.

Television Style Awards – Televised on Viacom Network, Television Style Awards is India’s only entertainment show where the television celebrities are awarded on the basis of their style.

Telly Calendar – A calendar with not just dates but the leading female celebrities of Indian Television industry. Over the years, Telly Calendar has been shot at various international destinations.